Step-by-Step Guide to Finding a Blog Niche (90+ Profitable Ideas)

Want to start a blog but lost on what to blog about? Welcome. In this detailed guide, we’ll discuss how you can discover a profitable blog niche idea that can mark your long-term success. And not only that, but we’ll also cover how you can validate an idea for profitability. Going by, as a bonus, you’ll leave with over 50 blog niche ideas worth considering.

Let’s start.

What is a Blog Niche?

A blog niche is a ‘very specific area of topics that you’ll publish on your blog.

Any broad industry you take, you can always narrow down, kind of zoom in like a microscope, on specific audiences, products, questions, and problems. When you find any area of those topics, you find a blog niche in any broad industry.

That’s possible in almost every industry – Photography, Entertainment, Finance, Parenting, Sports, Fitness, anything.

But how can you really narrow down your focus, find the niche that you are comfortable writing about, and still get to make money out of it? Stick around for a while.

Below we’ll discuss exactly that; some practical ways to brainstorm those specific areas of topics and some ways to validate whether they’re profitable to start blogging about.

Let’s start with this first step.

How to Brainstorm Blog Niche Ideas – 6 Practical Tips

Here are some tips that can help discover a new niche idea. Remember, the process in these tips may vary, but the end goal always remains the same: figuring out low-competition-specific areas of topics.

Take these tips as guidelines. After that, follow the next important step of validating your niche ideas for profitability.

1. Blog your interests

This might sound like cliché advice, but it’s really the simplest and best way to start. This is especially useful for the folks who are in it for long-term success and really want to grow it like a stable brand.

Write down your interests. Remember, you’re only pouring out ideas yet – so simply write down anything or any industry that interests you. I’ll help you narrow it down further below.

The list might look like this:

Cooking
Photography
Running
Teaching and learning
Movies
Shopping
Personal Development and Motivational Stuff
Business, Marketing, or Advertising

Some interests may sound specific and some broad – it doesn’t matter.

List at least 7-10 interests you can think of. Now, I want you to answer these few questions to narrow down:

I see you’re interested in A, why?
Can you list at least 20-30 blog post ideas right now – without Googling?
How enthusiastic are you really about A on a scale of 1-10 – while 10 being crazy about it?
Are you comfortable identifying yourself as A blogger?
If your blog becomes a success fast, will it be okay to write about almost the same related topics and industry for at least a few years ahead straight? Because it’s not just about publishing a few blog posts initially with unique ideas. When you hit launch, there’s tons of content you need to write, and it’s also one of the key elements to success.

Answer all of these questions for each of your interests. Filter, and pick the one that gets the highest score.

Allow me to give you an example of how to narrow down. Suppose you’re into photography.

You could narrow down your interest into one segment, for example, macro photography. Then, of course, macro photography is a big industry in itself, so that you could narrow it down again to nature macro photography.

Even now, you can still narrow it down to at-home garden macro photography tips. And if you think about it, you can still narrow it down to at-home garden leaves texture macro photography.

And if you…well, you get where I’m heading. As long as there’s an audience for it, you can blog about it.

And, no, you’ll not be stuck with just one specific interest forever. Eventually, as your blog grows, you’ll keep merging closely-related interests, diversifying your content and audience. The next thing you know, you’re one of the top bloggers in your industry. But that will take consistency, a lot of content, and time – so keep your motivation high.

2. Blog Your Hobby

First things first, identify your hobbies. Some folks can tell that instantly, and some might take time.

Maybe you love to watch many movies; you could start a movie review blog around a specific genre.

hobby niche blog — Start a blog about your hobby

Maybe you’re a foodie; you could start a blog around a specific food item, dish, or recipe.

Maybe you love to play many video games; you could start a gaming blog revolving around a specific genre or game.

Maybe you love snowboarding; you could start a relevant blog.

Or, maybe you love to style your hair, you could start blogging about it.

Any go-to activity other than your job or study that you love to do, and there’s an audience that can relate to it, can be your next blog.

3. Blog Your Job/Career

So, this can be really profitable. Allow me to explain.

What’s your current or last job? Or, if you still haven’t reached that stage yet, what do you want your career to be?

Suppose your answer is graphic designer. You can blog about it to not only help newcomers with your expertise, but you can also get freelance gig opportunities for your own good, all through your blog.

And because it is, it was or will be something you’re experienced and passionate about, the potential audience and clients will find your blog much more credible. Credibility breeds trust and trust breeds fan-following and business. And who knows, maybe you slowly progress into a graphic design agency?

You could start by sharing weird, best, worst, or fun job experiences, stories, helpful tips, and more.

4. Help them achieve what you did

This might be closely related to #3, but listen to this:

Can you remember any significant accomplishments that you achieved? Or currently, working on it?

Maybe it’s weight loss, grading high, making money online, crafting a DIY gadget, writing a novel or book, or even creating a Facebook page that got a lot of followers? Anything that people can relate to. Help them with your experience, helpful tips, and advice. Start your blog by specifically targeting the core problems to get recognized fast.

For instance:

Here’s how I lost X weight in X days.
Here’s how I made X while doing X.
Here is how to score high grades in school as I did.
Here’s how to finish a marathon.

These are examples that a lot of people can relate to and will be willing to listen to you, even if there’s a lot of content already on the Internet. Personal experiences are much more relatable. If you’ve accomplished something that you can help with, you can blog about it.

5. Look around You

At this stage, if you’re still struggling to get your hands on a niche idea, stick around. Here’s something interesting, which I wish I could get credit for. All thanks to Adam Enfroy, who helps new bloggers grow and make more money.

He talks about analyzing emerging industry trends, looking for new product categories and new business models.

NFTs (Non-fungible Tokens) are a great example of that. The trend just emerged, and many people, brands are already making millions out of it. But, hey, since it’s new, there aren’t many blogs that only cover NFTs. Guess who could start a blog around it?

NFT in itself is huge – maybe you could only specifically talk about NFTs related to video games, or art drawings, or memes.

The same goes with other emerging trends that might not be as huge as NFTs but still exist and have the potential to grow.

So, really, it all boils down to stopping for a moment and looking around.

Use these tools and places to discover the latest new trends:

Exploding Topics: Insights on hottest new trends.
Google Trends: Insights on hottest new trends.
Ahref: Keyword and topics explorer. (Paid; you can also consider relevant ones like MOZpro, Ubersuggest, KeywordChef)
Reddit: Popular and new trends, and market research in relevant communities.
Feedly: New and trending news stories and resources from the entire web.
Catch on some trends, figure out what has the potential to stay and grow, and start your blog.
Amazon: Discover product categories.
PayPal: Discover unheard business categories.
WiKiHow: Discover categories within the categories, and even more of them!
Udemy: Just like Amazon, WikiHow, discover micro categories for just about anything.
Find A Forum: Explore niche categories from forums.
Find A Niche: Find a niche, as it says.

6. Ask them what to blog about

Go and consult with your loved ones. Family, friends, and co-workers usually know your interests better because they perceive you from the outside like a mirror. Ask them what would be best for you to start blogging about. You might hear something unique from them, which wasn’t obvious to you before.

Up until now, those might still be ‘niche ideas’. Let’s validate to understand whether these are profitable to spend your time on.

Over 90 Blog niche ideas you can choose from right now

A viable blog niche is one that caters to the major needs of humans:

People want to live healthier.
Be a better parent.
Make more money.
Be happier.
Have more free time in the day.
Explore new places.
Improve their relationships.

There are thousands of industries built around these ideas, providing opportunities for bloggers to earn an income.

Here’s a list of 90+ thriving blog niches to consider:

Money:

Personal finance,
money-saving tips,
frugal living,
side hustles,
passive income ideas,
getting out of debt,
using credit cards responsibly,
finance advice for millennials,
financial independence.

Work:

Finding a career you love,
networking,
personal branding,
internships,
freelancing,
resume writing,
career coaching,
interview tips,
time-management tips,
career planning.

Traveling:

Traveling on a budget,
city guides,
adventure holidays,
voluntourism,
solo traveling,
backpacking,
traveling the world as a family,
luxury hotel tours,
sightseeing in Europe.

Photography:

Photography basics,
photo editing for Instagram,
outdoor photography,
portrait photography,
wedding photography.

Food:

Food recipes,
recipes for college students,
baking,
healthy eating and nutrition (e.g. Keto, paleo, low-carb),
meal prep tutorials,
freezer meals,
vegan,
gluten-free,
exploring local restaurants,
quick meals,
slowly cooking,
farm fresh produce,
cooking for one,
budget meals,
gourmet cooking.

Sport and activities:

Running,
favorite team,
shooting drills,
fight reviews,
mountain biking,
skating,
biking,
rock climbing,
fitness,
weightlifting,
endurance sports,
camping.

Fashion:

Plus-size fashion,
DIY fashion,
fashion look books,
official/business wear.

Parenting:

Natural parenting,
parenting tips for fathers or mothers,
homeschooling,
ideas for families to connect,
raising teens (or girls/boys/twins),
solo parenting,
mom and kid outfit ideas,
raising children abroad,
busy/ working moms,
adoption,
bilingual parenting,
kids’ mental health

Relationships:

Dating,
the way to find true love,
long-distance relationship,
healthy relationships,
relationship advise,
psychology,
astronomy,
physics,
marriage advise.

Investing:

Investing,
index funds,
navigating the stock market,
angel investors.

3 Smart ways to validate your blog niche idea (before you launch)

Now that you have some ideas, it’s time to test them with these three niche-validation processes:

1. Check niche size

No matter what your reason is for starting a blog, your market research should start with checking if the topic is viable. Will it attract readers and help you build a massive audience?

How to investigate the size of a niche

Use Google Trends to test the popularity of your topic and compare ideas or see other trending topics similar to your subject matter.

Next, check out the most popular keywords associated with the niche. It’s advisable for the top keywords in the niche to have all least 10,000 monthly searches.

To find the top related keywords and their search volume:

Type the main search word that’s related to the niche (e.g. fitness tips) in Google’s search engine and hit the search button.
Scroll down to the bottom of the page; you will see “searches related to fitness tips. That should give you an idea of what people search for. As seen in this example, you have key phrases like ‘free fitness tips, ‘body fitness tips for female’, ‘fitness tips for daily routine’, and more.
Use the keywords you find to put together a better list or use a keyword tool like SEMrush.
Now use a keyword search volume checker tool to check the volume of searches. SEMrush keyword tool incorporates this feature. Or you can use a free search volume checker like searchvolume.io.

2. Research competitors

What do you do when you find yourself in a competitive niche? That’s actually great. It’s proof that others are also interested in the topic. There’s an available audience that you can turn into your followers and fans.

In addition, other bloggers in your niche are not necessary your competitor. You can get to collaborate with them during your blogging journey. So be supportive of others in your community from the start.

How to review your competition

Here’s a simplified way to learn about the competition:

Use Google to search for blogs in your niche. Take note of the top blogs in the search.
Now go over to Facebook and search for your niche there. A competitive niche will have many pages on the topic, with some of them having many followers.
Next, check out Twitter and do a quick search of your keyword. Watch out for active accounts with a few hundred tweets or references. Who are the influencers or people with the most tweets and followers?

A high number of followers on your topic on all these platforms means that you’ve made the right choice.

3. Analyze the profitability

Of course, you want to make money from your blog.

And, while it’s common for new bloggers to be advised to follow their passion, it’s not that simple.

Even if you’ve not considered the finance aspect at the start, you’ll want to earn some funds soon to maintain the blog. A survey shows that 25 percent of bloggers invest $10 to $50 per month on their blogs.

In this last step, you’ll analyze the monetization potential:

Are other bloggers adding affiliate links to their pages to earn a commission from programs like Amazon Associates, ShareAsale, or CJ Affiliate?
What types of digital products are being sold by the top bloggers in the niche? This could include PDF printables, courses, ebooks, or software.
Is there an opportunity to create and sell your own content or service in the niche?
Do businesses (big brands or eCommerce platforms) often collaborate or advertise with bloggers in that niche?

5 of the most profitable blogging niches

With high-quality content and strong Search Engine Optimization (SEO) strategy, many of these niches can be profitable. Despite this, the blogging niches below have been proven to receive the most traffic and generate the most income.

1. Food

A survey by Rankiq shows that food blogs were at the top of income-generating blogs with a median monthly income of $9,169.

Everyone eats. So, it’s no surprise that food is a popular blogging topic. Food bloggers generate a fair amount of organic traffic through recipe posts.

There’s a high potential to make money by selling tutorials and cookbooks. And you can even increase your chance of success by specializing in a particular diet like low-carb or vegan.

2. Personal finance

Personal finance comes next on the list with a median monthly income of $9,100, according to Rankiq. Just like everybody eats, everybody wants to earn more money or manage their income properly.

People want to learn how to save money, find side hustles, work from home, get out of debt, and spend less. If you're delving into personal finance, a critical component to consider is where to store your savings for optimal growth. For example, a comprehensive customer bank analysis could help your readers understand the benefits of different savings options, fostering better financial decisions. As such, top personal finance blogs like The Penny Hoarder have a large following.

3. Lifestyle/mom

The lifestyle and mom blogs have virtually identical footprints. Both niches also have similar earnings. A recent statistic by Rankiq reveals that the median monthly income of mommy blogs was $5150 while lifestyle blogs was $5199—only a $49 difference.

Lifestyle bloggers write about a range of different topics that are connected with the same audience, making it easy to incorporate mom topics. For instance, creating a lifestyle blog on fitness, fashion, and motherhood for moms in their 30s and 40s who want to look good and be in shape.

4. Traveling

The traveling niche is highly competitive. But that’s because it’s profitable. Travel blogging entails knowing what will satisfy your audience’s wanderlust.

Take note that photography plays a key role in travel blogging since you’ll want to make the content visually appealing. By posting beautiful pictures on social media, you inspire more and more people to start traveling. This niche gives you the opportunity to test travel products and offer them on your website.

5. Fashion

Fashion blogs are in high demand due to the ever-changing fashion trends. Readers are always looking for fresh content and inspiration. As a result, no matter what fashion niche your focus on, you’ll be able to find new topics for your beauty or fashion blog.

In addition, fashion blogs are easy to rank and bring in organic traffic due to the high number of followers in the niche. And there are also opportunities for sponsorships by fashion brands and for expanding to other platforms like Instagram and YouTube for additional revenue streams.

Broad or Narrow Niche?

How narrow should you go when choosing a topic?

Each of these approaches has its pros and cons. Would you have a broad niche that will give the opportunity to write on a wide range of topics? Or would you rather have a super narrow niche that will guarantee more engagement?

You need a mix of both. So, a very narrow niche like “Nike Basketball Shoes” might work well in the beginning since you’ll target a small community of Nike shoe lovers. But it probably isn’t going to work well in the long run.

With a subject area like this, you’re better off broadening your blog niche to “Top Basketball Shoe Brand”. Within this broader niche, you can include all other brands of basketball shoes you want.

Personally, you may feel restricted by a narrow niche and prefer to share knowledge on more topics. So rather than narrowing down your topics, you could niche down to a particular aspect of the niche.

How do you know if your niche is too broad:

You don’t have a target audience.
You struggle in coming up with post ideas.
Your blog has no specific goal.

Ask yourself these questions:

Can your audience describe your blog in one sentence?
How do you want to serve your readers?
How helpful are your blog posts to the readers?

How do you know your niche is too narrow?

Once you start thinking of things like ‘basketball shoes for point guards’ or ‘basketball shoes for outdoor players’, you’ve gotten too specific.

While it’s tempting to niche down, you shouldn’t pick an isolated topic with minimal audience interest.

Now that you know how to pick a blog niche that’s not too narrow let’s look at how to pick one.

Why Is a Niche Important In Blogging?

Creating a niche market is like pioneering a new industry sector. In an interview with Business News Daily, online entrepreneur Matt Woodley stated that “Niche businesses fill a hole in a market no one previously recognized quickly become essential”. He cited the example of Diapers.com, a diaper delivery service for parents in New Jersey that became successful and eventually sold to Amazon for $545 million.

The same concept applies to blogging.

A niche can be extremely lucrative and give you the chance to become a thought leader in a field since your blog will have answers that your audience can’t find anywhere else.

On the other hand, a small niche with no demand will not make an impact. That’s why a lot of effort should go into finding a niche that’s in the middle. It should be a thriving topic that’s easy to monetize – a profitable niche.

Let’s have a look at some of the benefits of niche blogging:

A well-defined audience

The reason behind blogging is to attract organic traffic from people that are searching for your topic already. With a niche blog, you’ll have an advantage over multi-niche blogs in the area of building a loyal reader base.

Since your blog posts focus on explaining a specific topic, you’ll be able to narrow down your content topics to directly target a small group of people who need specific solutions or have similar interests.

Targeting a specific subject area differentiates your views from that of the other blogs that create related content.

Are you an expert in your field? If you have a peak understanding of your chosen topic, it will be easier to recognition for your work when you consistently create content around that specific topic.

Apart from getting a loyal reader base, a niche blog will help you become focused on your content creation. If your blog is about food, you know that it will be read by newbies, experts, and other food enthusiasts. You’re very clear about for whom to write and the kinds of products to promote.

And as long as you keep the articles relevant, readers are sure to come back each and every time, gradually building you a loyal reader base.

Once you’ve positioned yourself as an expert, you start cross-promoting your writing, building a community online. Readers of one blog turn into readers of another website you’ve created or even turn into readers of your book.

SEO advantage

Does niche blogging help with SEO?

The answer is a resounding yes.

The truth is, niche blogging is a smart content marketing strategy.

One of the reasons bloggers struggle in increasing traffic and converting leads is because they invest all their effort in attracting a large audience. A new blog in the health niche, for example, will have to complete with authority sites. For long-term success, the blogger has to research and come up with a target audience.

According to Alexa, a brand can use niche marketing to accelerate its growth. Instead of focusing heavily on top-ranking SEO keywords, incorporate niche keyword phrases that will help you connect with high-fit, hard-to-reach audiences.

Besides the organic traffic you can get, a specific blog niche can help prevent “bloggers block”, making your content research and strategy easy.

Why?

Niche-focused phrases are less competitive than generic, basic keywords.

A popular term like ‘marketing’ will be harder to rank for than related terms like ‘creating a marketing strategy’.

Besides, when you consistently write about related topics, search engines algorithms will understand your content better and rank your blog higher in the long run.

Low running cost

A multi-niche blog will require more effort and financial investment than a single niche blog.

For instance, you’ve just started a new blog to create content around a variety of topics. Each topic will have categories and subcategories. This means you might need extra hands to help in creating the content if you want to deliver to your audience consistently.

The initial cost might be a drawback as you haven’t monetized your blog yet.

However, with a niche blog, you can manage content creation by yourself before you start generating revenue. Even if you hire a writer, the running cost will not be overwhelming, unlike if you need multiple writers to specialize in different categories for a multi-niche blog.

As an internet blogger, it’s advisable to start with a niche and expand later.

Before starting your blogging journey, provide answers to the following:

How many hours per week can you dedicate to the blog weekly?
Can you afford to hire writers right now?

Niche-specific advertisements and affiliates (easy monetization)

You’ve been working hard on your blog, and now you’re considering monetization. This is one of the most important advantages of niche blogging. Related brands want to advertise on your blog if they recognize you have reasonable traffic.

Your niche targeted traffic would be of advantage at this stage to also earn through affiliate marketing. Recommending products to your blog’s visitors is still a popular way to earn revenue for your blog.

A study on affiliate programs for food blogs indicates that that pro bloggers make 42.2% of their income from ads. This revenue method is also useful when you’re just starting out and have not created your own products.

Where to Start

1. Determine how you want to stand out in your niche

Let’s say you have an idea of a niche or topic that you’re confident you could write as many blog posts as needed on the topic. Great! However, finding a niche is just the beginning. You don’t have the hard part behind you yet. Well… not until you’ve found a unique way to stand out.

A successful blog requires more than just posting blogs. With over 70 million posts being created by WordPress users alone each month, it’s most likely there’re hundreds, if not thousands, of other bloggers in that niche.

How do you make it your own?

What unique spin can you add to the topic?

What expertise do you bring to the table that competitors don’t have?

It’s not necessary to create something new. You just have to find a unique position in your niche – the way you do things versus the way others do things.

Here are some tips:

Craft a memorable brand: Make your blog visually appealing, responsive, and modern.
Tell a relatable story: For instance, Greg and Holly Johnson founded Club Thrifty after getting out of debt and traveling the world, helping others do the same.
Plan a consistent blog posting schedule: Create quality content more frequently than your competitors.
Research unique keywords: Avoid popular or general/vague keywords. Find untapped blog topics using keyword research tools like SEMRush.
Present your content differently: For example, you can add videos to your posts.

2. Decide the type of blog you want to run

Below is a list of the most popular categories of online communities. Can’t find a category that’s right for you? You can always experiment with less explored niches.

These are some types of blogs to consider.

Personal blog

The term ‘blog’ originally refers to this type of blog. It is like an online journal where you share your thoughts without any monetization strategy.

You just want to have fun and find a community to interact with online. You must be comfortable with having your name all over it since you’re building a community that wants to hear from you.

Personal brand/professional blog

This is a combination of a personal blog and a business blog. Your personal blog can eventually become a business. If you can nurture your followers, help them and build trust, they’re more likely to act on your recommendations.

News blog

Do you have a knack for finding viral content? You can run a type of blog that keeps people updated with what’s new in an industry. Unlike other blog types, a news blog does not share person-oriented content. The content is meant to inform readers rather than tell personal stories.

Multimedia blog

This is more of visual content sharing, and it has gained popularity among content marketers. You can use the blog format but publish multimedia content like Vlogs, visual storytelling, or podcasts. This type of blog is suited for all types of content –news, entertainment, education, and information.

Affiliate/review blogs

This type of blog generates revenue through a partnership with brands and via affiliate marketing. You can evaluate products or services on a specific market or niche market.

The major part of your content will entail product reviews and buying guides, analyzing the pros, cons, values, and pricing of products.

Over to You

I really hope you get the value you expected. Follow the guidelines; discover your interests, your accomplishments, your hobbies, and new industry trends. Start your blog around them.

You may start from the relatively low competition and low search volume keywords, but eventually, you’ll emerge as a solid and diverse blog. That’s how every great blog starts.

Let me know in the comments if you found this helpful.

Or, read the following steps: Getting a domain and hosting services.

How to Find a Niche for Your Blog (And 90+Profitable Niches)