20+ Best Shopify Apps for a Successful eCommerce Store in 2023

Giving customers a great shop experience is important. Shopify handles basics like products and checkout. But more features help customers and grow your business.

Luckily, the App Store has hundreds of apps. Apps expand your store in helpful ways. Apps can improve design, inventory, marketing, or customer service. The right apps make your site better, easier, and more fun.

This guide looks at Shopify apps you need. We'll explain what must have apps for Shopify do and any downsides. The goal is picking apps that fit your goals.

The App Store has lots to choose from. We reviewed most popular Shopify apps to see how must have Shopify apps solve problems.

Let's see how adding the right Shopify apps can help your store succeed.

✅ How We Selected the Best Shopify Apps

Here are some criteria we considered while selecting the best Shopify apps:

• Functionality: The app needed to provide core functionality that enhanced our workflows and made tasks easier. Things like inventory management, shipping, email marketing were screened for functionality.
• Ease of Use: Apps had to have intuitive and seamless interfaces for both customers and store owners. Any app we selected had to be simple to set up and navigate.
• Reviews and Ratings: We placed strong emphasis on apps that had high ratings and reviews from real users. This helped validate the performance and quality of apps. Only those with mostly positive reviews made our list.
• Costs: While excellent apps sometimes cost money, we looked for a good balance of functionality and value. Features needed to significantly outweigh any costs. Free apps were favored over expensive ones with similar features.
• Reputation of Developer: Developer reputation matters for support and updates. We chose apps from brands we knew and trusted to standby their products with quality service. Unknown developers were lesser priorities.

🤝 Why You Should Trust Us

We are one of the fastest-growing theme developers on the Shopify marketplace. Since releasing our first theme in May 2022, we have published a total of 7 premium themes and have seen over 3000 downloads across our products.

Many of our themes regularly feature in the top positions for popularity and sales on the Shopify theme store. Our focus has been on creating high-quality, well-designed themes that meet the needs of online sellers.

As a young company, we are committed to the latest design principles and development practices to ensure your storefront is fast, secure, and optimized for conversion. Our themes are rigorously tested to ensure compatibility with all major browsers and devices.

Customer satisfaction is our top priority. We offer excellent post-sales support and regularly release new features and updates based on consumer and marketplace feedback.

📌 20+ Best Shopify Apps Every Online Store Needs

1. DSers‑AliExpress Dropshipping

DSers is one of the best Shopify dropshipping apps from AliExpress and also functions as a standalone dropshipping website, enabling you to import products from all your supplier websites into one catalog. This saves a ton of time versus switching between sites to place and fulfill orders.

Highlight Features:

• Supplier Optimization Station: Find cheaper and more reliable suppliers selling the same products with our automated search and comparison tools.
• Product Powerhouse: Import, organize, edit and synce your entire catalog across channels with our powerful product management dashboard.
• Order Overdrive: Process hundreds of orders with one click and rest easy knowing fulfillment is on autopilot.
• Dashboard Dynamo: Oversee your multiple Shopify stores, customers, orders and more from one command center.

Flows, Not Dealbreakers:

• The app is slow to respond to any command like deleting a product.
• You can't handle it on a mobile phone: there is no zoom or focus or scrolling possible in some areas
• Applying to new products is easy but old ones not so much.

Best for: Importers

Shopify Rating: 5.0 ⭐

Pricing:

• Advanced: $19.90/month
• Pro: $49.90/month

2. 17TRACK Order, PayPal Tracking

17TRACK is a tracking monster. It takes all the hassle out of the "Where's my order?" questions by giving your customers a slick self-service tracking page right on your site. No more emails or DMs - they can check status updates with a click.

Highlight Features:

• Global Tracking: Follow international AND domestic shipments in one place
• Customized Tracking Pages: Allow buyers to lookup order status on your site
• Buyer Protection: Give customers insurance for lost, damaged, or delayed orders

Flows, Not Dealbreakers:

• Higher volume stores may exceed monthly limits.
• Time needed to set up and learn interface quirks.
• When importing data from the store, the application automatically sends delivery emails to customers.

Best for: Global sellers

Shopify Rating: 5.0 ⭐

Pricing:

• Basic: $9/month
• Pro: $79/month
• Premium: $239/month

3. Parcel Panel Order Tracking

Tired of dealing with angry customers bugging you about late packages? Parcel Panel's got you covered compadres. With real-time tracking built-in, you can spot issues early and keep those complaints at bay. Saved time means more time to sell your goods.

Highlight Features:

• Dashboard Domination: Track all your orders from one centralized dashboard for easy visibility and management.
• PayPal Pushing: Seamlessly push logistics tracking details directly to your customers' PayPal orders.
• Customer Engagement Engine: Automatically send shipping notifications to buyers to keep them informed and engaged.
• Branded Lookup: Build a fully customized order tracking page without the "Where is my order?" questions.

Flows, Not Dealbreakers:

• They don't automatically reduce the amount you pay if your orders that month fall short of the tier you're in.
• Proper installation and configuration requires time to learn.
• Depends on accurate data from delivery carriers.

Best for: Online stores

Shopify Rating: 5.0 ⭐

Pricing:

• Essential: $9/month
• Professional: $49/month
• Enterprise: $399/month

4. Vitals: Reviews, Upsells & 40+

Vitals is one of the best Shopify apps app that helps boost store conversions. It offers over 40 integrated tools to enhance the customer experience. Merchants can collect reviews, promote additional products via upsells and bundles, and grow their email list.

Highlight Features:

• Product Reviews Made Easy: With import options and email requests, Vitals makes it a breeze to showcase what customers really think.
• Upsell Profits on Pleat: Create bundles, deals and more with the builder and watch that average order value skyrocket.
• Replays that Convert: Uncover what makes buyers tick by rewatching sessions - no guessing required to boost the bottom line.
• Wishlist Wins: Give shoppers a way to save items for later and keep them loyal and likely to return.
• Sticky Shopping: Ensure items stay top of cart with the add to cart tool so nothing gets left behind at checkout.

Flows, Not Dealbreakers:

• The editor is not exactly the best.
• Customizing opinions are limited.
• The stars widget appears only when it loads which gives the store a bit slow-performant look.

Best for: Store owners

Shopify Rating: 5.0 ⭐

Pricing:

• Hobby: $29.99/month
• Business: $49.99/month
• Pro: $89.99/month
• Plus: $299.99/month

5. HelpLab FAQ Page, Product FAQs

With HelpLab, managing FAQs for your store has never been easier. This app for Shopify store allows you to quickly generate FAQ pages for common questions from customers. You can create general FAQs or product-specific ones so shoppers easily find answers.

Highlight Features:

• Total Theme Control: Customize FAQ pages down to the finest design details with ease.
• Fully-Loaded FAQ Factory: Generate FAQs globally or individually at lightning speed.
• One Stop FAQ Shop: Find answers wherever shoppers flow with FAQs on all channels.

Flows, Not Dealbreakers:

• Quality of FAQs relies on customers submitting relevant questions.
• Submitted questions need screening for inappropriate content.
• Template customization has some constraints.

Best for: Online sellers

Shopify Rating: 5.0 ⭐

Pricing:

• Basic: Fee
• Essentials: $3.99/month
• Professional: $7.99/month

6. PageFly Landing Page Builder

PageFly is one of the best free Shopify apps. Whether you’re just starting out or running a full-on agency, this drag-and-drop wizard makes elevating your branding a total breeze. Feeling creative? Build slick promo pages from scratch with their enormous library of eye-catching elements.

Highlight Features:

• Template Takeover: We all know dazzling pages are crucial but bleh default designs just won’t cut it. That’s where PageFly’s stash of professionally crafted templates comes in huge with their “Start with Page and Section Templates” feature.
• Search Swagger: Here’s another clutch timesaver - their scenes optimize for both search engines and your sanity thanks to “Create SEO-Friendly Pages without Slowing Down Your Store”.
• Drag N' Drop Domination: Next up, mashup their radical “Flexible Drag and Drop Editor” with an epic catalog of customer-converting elements. Traffic troubles? Say goodbye.

Flows, Not Dealbreakers:

• Some function in editor part appear different than the preview.
• The customer service messaging tool needs reviewing, as you are constantly having to repeat your request over and over again as your ticket keeps being passed onto various members of the support team.
• Sometime when working in the creator mode, the layout looks perfect, but when going to preview the final page, the layout often is off.

Best for: Small businesses

Shopify Rating: 4.7 ⭐

Pricing: Free

7. Rewind Backup

With Rewind, your store data is always protected so glitches don't mean game over. We're talking automated backups of themes, products, the whole shebang with just a few clicks.

Highlight Features:

• Individual Undo Insurance: Scale back tweaks item by item or overhaul things from top to bottom.
• Prevention and Protection Perfection: Monitoring, staging, testing - you get it all!
• Easy Peasy Setup: Covered quick, no stress. Reviews say their support's amazing too.

Flows, Not Dealbreakers:

• Backups may be too large for free plan storage limits.
• Backups are not automatic, require merchant involvement.
• Restoring a backup can cause site downtime.

Best for: еCommerce owners

Shopify Rating: 4.8 ⭐

Pricing:

• Standard: $9/month
• Pro: $39/month
• Business: $59/month
• Protection Suite: $79/month

8. 🏅 Our Pick - Hextom: Bulk Image Edit & SEO

We all know good pictures are key to looking professional online. But optimizing, sizing, and loading speed is such a drag without the right tool. That's where Hextom comes in. It's one of the best SEO Shopify apps that streamlines the whole process so you can spend more time selling.

Highlight Features:

• SEO Ready: It bulk optimizes filenames, and sizes and adds valuable alt text. All of which help boost your search rankings.
• Flexible Formatting: With one click, you can resize, crop, rotate, or customize tons of pics at once. Keep things tidy without any fuss.
• Backup and Restore: Easily upload all your images or download fresh ones. Great for preparing launches or restoring your store backup safely.
• Individual Tweaks: If you need to tweak one pic at a time, no problem. Hextom can handle bulk edits or individual fixes.

Flows, Not Dealbreakers:

• There aren't enough options for selecting specific images.
• There are not enough diverse templates for each collection.
• There's no option to bulk edit all 4 sides at the same time, so you had to request 4 separate jobs to be completed instead of just one.

Best for: SEO-focused shops

Shopify Rating: 4.8 ⭐

Pricing:

• Basic Plan: $9.99/month
• Professional Plan: $19.99/month
• Advanced Plan: $49.99/month

Why is Hextom Our Top Pick?

We chose Hextom as our top recommended app for editing multiple images at once. Good quality, well-formatted product photos are really important for increasing sales and building trust with customers.

However, keeping lots of images looking good manually takes a lot of time. Hextom makes this process much easier than other best apps for Shopify. It takes care of all the jobs needed like resizing and cutting several photos simultaneously.

It also optimizes images for search engines by allowing you to easily change file names and add text descriptions.

With its user-friendly tools for editing many pictures at once, Hextom truly saves shop owners a huge amount of repetitive work. That's why we think it's the best choice for any business wanting to improve and manage product media with minimal effort.

9. Loox Product Reviews & Photos

Building trust and selling more is easy with Loox. They automatically grab real photo and video reviews to flaunt on customizable little widgets.

Highlight Features:

• Autopilot Angels: Collect reviews automatically around the clock with targeted emails and feedback forms.
• Future Friends Discount: Reward customers for leaving photos or videos with their reviews by offering a discount on future orders.
• Brand-Fit Widgets: Showcase reviews on customizable widgets like carousels and popups that match your site's style.
• Search Syncing Soldiers: Sync your reviews to Google, Facebook, and more for increased visibility and traffic from search results.

Flows, Not Dealbreakers:

• Product ratings and photos depend on customers leaving reviews.
• Reviews need moderating for inappropriate content before publishing.
• Correct installation and configuration takes some time to learn.

Best for: Customer-focused shops

Shopify Rating: 4.9 ⭐

Pricing:

• Beginner: $9.99/month
• Scale: $34.99/month
• Unlimited: $299.99/month

10. Instafeed ‑ Instagram Feed

This app is one of the top Shopify apps. It lets you add sleek, minimal feeds that match your brand in under a minute total! Photos, reels - it shows it all. And advertising your Instagram content is no joke. It helps build social proof, turning browsers into buyers and boosting your gram following too.

Highlight Features:

• Post Perusers: Easily display your Instagram posts in a clean grid or slider layout, showing full photos, reels, and videos.
• Auto Layout Assistant: Get optimized feed styling automatically or manually customize the number of rows and columns for different devices.
• Hashtag Heroes: Filter your displayed posts to highlight and promote ones containing specific hashtags you choose.
• Shoppable Snaps: Tag products directly in your Instagram content to create interactive, shoppable photo feeds for your customers.

Flows, Not Dealbreakers:

• Requires access to Instagram APIs, out of developer's control.
• Template customization options aren't as robust as coding from scratch.
• App may not immediately support new Instagram features.

Best for: Visual stores

Shopify Rating: 4.9 ⭐

Pricing:

• Pro Plan: $6/month
• Plus Plan: $19/month

11. CedCommerce Etsy Integration

Etsy appears to be one of the best Shopify apps. Elevate your operation with their slick templates for bulk editing, listing, syncing and translations. Tighten up that ship with control over pricing, inventory, shipping - the works!

Highlight Features:

• Live Listing Legions: Pull your existing Etsy listings directly into the app then automatically generate matching listings on your Shopify store with one click.
• Customized Order Centre: Manage orders from both stores through one interface with options like customized shipping profiles and tracking configurations.
• Segmentation Soldiers: Optimize listings for improved search performance based on intelligent product tagging and analysis of attributes, categories, and more.

Flows, Not Dealbreakers:

• As a newbie, it is a bit confusing with the plans and how many active listings you can manage.
• The app can't automatically configure your first photo to fit the Etsy format.
• Duplicate SKUs get replaced when publishing to Etsy.

Best for: Multi-channel sellers

Shopify Rating: 4.8 ⭐

Pricing:

• Starter: $19/month
• Basic: $39/month
• Standard: $59/month
• Advance: $69/month

12. Appstle℠ Subscriptions App

Appstle's Subscriptions app is the bomb for recurring orders online. It's got all the goods like awesome subscription tools, loyalty perks, 1-click checkout and super smooth cancellation handling too.

Highlight Features:

• Client Portal: Empower subscribers with a slick dashboard for account access and quick actions like address changes and order views.
• Conversion Commandos: Turbocharge checkout with signature Appstle Menu templates customized for your business' online shopper experience.
• Retention Rockstars: Maximize recurring revenue through tools for bundling offers, cross-sells, renewals, and more to retain subscribers long-term.

Flows, Not Dealbreakers:

• When it comes to adding products, there are very big problems and it costs the business a lot of money.
• If you don't know HTML it is very difficult to design your own emails outside of the Appstle email editor
• It only works for Shopify stores, not other platforms.

Best for: Recurring sellers

Shopify Rating: 4.9 ⭐

Pricing:

• Starter: $10/month
• Business: $30/month
• Business Premium: $100/month

13. SMSBump: SMS Marketing & Email

SMSBump is the real deal for text marketing domination! Grow those contact lists and boost sales with abandoned cart recovery texts on the fly.

Highlight Features:

• Campaign Crafters: Design personalized texts, automations and emails then track which subject lines and content work best through A/B split testing.
• SMS Flow Magicians: Leverage real-time store activity like site visits or abandoned carts to trigger highly-targeted, conditional SMS campaigns.
• Target Tweezers: Slice your subscribers into precise groups based on criteria like location, purchase history or app engagement for laser focus.
• Pricing Performers: Access transparent, pay-as-you-grow pricing for both SMS and email credits so you only pay for what you use each month.

Flows, Not Dealbreakers:

• Some carriers have restrictions on mass texting that could affect delivery rates.
• Strict spam laws apply to SMS. Merchants must use contact lists legally obtained.
• While customizable, full design flexibility for messages may be limited in the app.

Best for: Event experts

Shopify Rating: 4.9 ⭐

Pricing:

• Growth: $19/month
• Prime: $59/month
• Powerhouse: $199/month

14. Simprosys Google Shopping Fee

Feed Finishers - Automatically import your inventory from Merchant Center to submit optimized product feeds to Google Shopping, Facebook/IG, Pinterest and more with just one click.

Highlight Features:

• Speedy Shipping Sets: Seamlessly sync up delivery speed estimates and automated discounting to your Google Shopping feed listings.
• Market Magicians: Support the Shopify Marketplace with multi-language, multi-currency and international domain configurations to sell globally.
• Attribute Tweakers: Easily customize product attributes at scale with powerful filtering and bulk editing options.
• Feed Rule Masters: Automate routine feed tasks and changes with customizable rule creation for always up-to-date listings.
• Checkout Links: Inject optimized direct checkout buttons into Google Shopping listings for frictionless purchases.

Flows, Not Dealbreakers:

• It does not delete the products you are testing.
• App can't validate feeds for campaign eligibility rules, only calculate estimated fees. Additional tools needed.
• Merchants pay ongoing monthly subscription to access automatic feed uploads and fee calculation.

Best for: Global sellers

Shopify Rating: 4.9 ⭐

Pricing: $4.99/month

15. GemPages Landing Page Builder

GemPages is a drag-and-drop landing page builder that easily creates optimized pages without coding. It has beautiful templates, full customization, powerful tools, and responsiveness.

Highlight Features:

• All Page Types: GemPages supports multiple page types including Home, Product, Collection, FAQ, Blog Posts, and Landing Pages.
• Mobile Templates: The templates are stunning, mobile-friendly, and work with the latest best Shopify themes.
• Sales Boosters: It has built-in tools like countdown timers, stock counters, bundles, and compare prices to boost sales.
• Fast Layouts: Images and URLs can quickly turn into layouts in seconds using artificial intelligence for minimal effort.
• Enhanced Productivity: Features like global styles, product assignment, and more enhance productivity.

Flows, Not Dealbreakers:

• Gem pages is a lot of the code that does not follow best practices for SEO.
• It's quiet hard and complicated to use, and designing pages (or even just sections) with it can be a tiring and draining experience that takes much of your time.
• If you are not a coder or web developer this app is difficult if your pages face any issues.

Best for: Marketers

Shopify Rating: 4.9 ⭐

Pricing:

• Build: $29/month
• Optimize: $59/month
• Enterprise: $199/month

16. Transcy: AI Language Translate

Transcy is one of the best Shopify apps that allows online merchants to expand their business globally. It provides robust translation of websites into multiple languages. Transcy seamlessly translates all content like pages, products and collections.

Highlight Features:

• Always Translating: With automatic language detection and constant currency conversions, your store can operate globally around the clock.
• Unlimited International Reach: Ensure your entire store translates endlessly so global customers see all the info they need in their language.
• Visuals Translated Too: Make sure important images connect cross-culturally with AI translations so branding stays powerful worldwide.
• Flexible Translation Options: Choose the setup that works best - automated, manual or expert translations to suit your needs and budget.

Flows, Not Dealbreakers:

• The translations from English to Chinese is not 100% for the free plan but it is one of the top Shopify apps to have in your pocket to cater to different markets to start.
• Sometimes would translate the code of your theme, so you have to edit the translation manually.
• Not 100% user-friendly, but the customer support is excellent.

Best for: International businesses

Shopify Rating: 4.9 ⭐

Pricing:

• Basic: $11.90/month
• Growth: $29.90/month
• Premium: $59.90/month

17. BUCKS Currency Converter PRO++

BUCKS is one of the best apps for Shopify that takes the hassle out of expanding your store globally. It automatically converts prices across 160+ currencies based on customers' locations. Exchange rates stay up-to-date so shoppers always see accurate pricing.

Highlight Features:

• Instant Currency Magic: Switch currencies in the blink of an eye for seamless shopping worldwide.
• Lightning-Fast Foundation: Blazing fast technology keeps loads smooth and stores sailing globally.
• Rockstar International Tools: Integrated support for all Shopify's global selling features.
• Tailored To Perfection: Customize positions, rounding and more to your heart's content.
• Always Evolving Excellence: The perfectly polished new Bucks 2.0 for pros on the frontier of commerce.

Flows, Not Dealbreakers:

• Dependent on separate exchange rates app for live data feeds.
• Advanced styling changes may require coding knowledge.
• Rates are cached and could lag true market prices by a few minutes.

Best for: International Businesses

Shopify Rating: 4.9 ⭐

Pricing: Free

18. Seal Subscriptions App

Seal is known as one of the best Shopify apps. With Seal, configuring a subscription has never been simpler. Just install one of the top Shopify apps, create your first subscription rule - like monthly deliveries of coffee pods or quarterly shipments of workout gear - and watch the money roll in.

Highlight Features:

• Subscription Versatility: Sell classic & prepaid subscriptions, with discounts, free trials & more.
• Loyalty Leadership: Offer tiered discounts, customs shipping, gifts & more with loyalty feature.
• Instant Access: Customers can easily access subscriptions with magic links.
• Data Driven Insights: Get deep statistics, payment calendars & reports on your business.

Flows, Not Dealbreakers:

• The UX is not always intuitive, and the support documentation is limited.
• Product text on subscriptions does not update when you update your store products.
• A little confusing to set up initially, however, the tutorial videos are very informative and well-paced.

Best for: Content creators

Shopify Rating: 4.9 ⭐

Pricing:

• Superscale: $4.95/month
• Rising Star: $7.95/month
• Legend: $20/month

19. GLO Color Swatch,Variant Image

This app lets you fully personalize image swatches, color swatches, and buttons specifically for your product pages and collection listings. You can even assign images right to each variant option by simply sorting them in the gallery.

Highlight Features:

• Automated Accuracy: Automatically matches the correct variant image to each product option, saving huge amounts of time otherwise spent manually assigning images.
• Batch Boost: Mass upload multiple customized swatches simultaneously instead of one by one, expediting the setup process.
• Global Growth: Display store content and variant information translated into many languages to remove barriers and expand to worldwide audiences.

Flows, Not Dealbreakers:

• App is relatively easy to install, but requires a bit of help to configure and understand.
• Collection page does not work properly if you change product URL-address example with translation app.
• The back ends might be complicated for newbies

Best for: Accessories shops

Shopify Rating: 4.9 ⭐

Pricing:

• Silver: $9.90/month
• Gold: $19.90/month

20. Tabs Studio

Tabs Studio as one of the best Shopify apps, allows you to easily organize all your product details into clicking tabs or accordions. You know how tabs on a website let customers toggle between different sections of info? Well Tabs Studio lets you add those without touching a single line of code

Highlight Features:

• Seamless Integration: Tabs Studio installs seamlessly into the fastest Shopify themes with no code changes required.
• Simple Organization: Divide product descriptions into tabs just by adding headings to your content.
• Batch Editing: Use collections and tags to assign tabbed pages to multiple products quickly.
• Design Flexibility: Choose from presets or customize colors and fonts to match your brand perfectly.

Flows, Not Dealbreakers:

• There is no option for FAQ/Help Center
• When you make one change, all of your other settings are deleted and restored to default
• The tabs are easy to add, but hard to remove.

Best for: High-volume sellers

Shopify Rating: 4.9 ⭐

Pricing:

• Essential: $3/month
• Plus: $6/month

21. Judge.me Product Reviews

Judge.me is considered as one of the best Shopify apps. With Judge.me, you can automatically collect reviews after orders ship, then show them off on your site to build trust. Customers can see other shoppers’ experiences before they buy from you. It's found that this leads to around 15-20% more sales on average.

Highlight Features:

• Unlimited Reviews: They make it super easy to get tons of reviews with auto-email requests that include photos and videos. Even have review forms built in to emails.
• Show Off Your Reviews: Whether it's ratings, individual reviews, or a slick carousel - you can showcase social proof all over your site with their flexible widgets.
• Spread the Love: Judge.me allows you to share your hard-earned reviews on Facebook, Instagram, even Google Shopping and search. More eyes on those five-star reviews means more sales!
• Engage Customers For Life: You can build community with judges with things like Q&As or reward loyal reviewers with coupons. It keeps them coming back for more.

Flows, Not Dealbreakers:

• Sometimes email template looks different than sent email.
• Sometimes slow update times between the app and web-shop.
• It will not count as a verified purchase if the recipient of the products writes the review, instead of the purchaser.

Best for: Review-focused stores

Shopify Rating: 5.0 ⭐

Pricing: $15/month

Summed Up

In the end, choosing one of the best Shopify apps helps take your online store to a new level. The Shopify must have apps covered can improve things like marketing, customer support, inventory, and more.

Check out the recommended Shopify best apps for more. See how they might solve problems for your business. Try different apps until you find the most helpful ones before using them long-term.

Most importantly, pick apps that match your goals for the year. Extra tools should help, not distract from, what you want to do.

The must have Shopify apps together can streamline things, boost sales, and make customers happy.

Don't be afraid to experiment to find apps that make your store better. Customers and money will thank you for always making shopping online better.