Email may seem basic compared to other digital channels. But did you know over 4 billion people use it every day? There must be something special about messages that keeps so many engaged.
This guide unlocks the secrets behind successful email campaigns. I'll explain techniques like crafting attention-grabbing subject lines. You'll also learn how to design emails that grab people and keep them interested.
Let's get started discovering the potential of this simple yet effective marketing channel.
1. Do Not Buy Email Addresses 🙅♂️
When starting up your email marketing, one big no-no is purchasing lists of addresses from others. As handy as it seems to get a ton of contacts all at once, buyin' lists will totally backfire on ya. For one, it's against the law - folks gotta opt-in willingly to your newsletter. More importantly, though, bought lists destroy your deliverability stats. 📉
Email providers like Gmail are always on the lookout for spam. They'll flag any messages sent to folks who didn't sign up through your website. Before you know it, even your good emails end up in the junk folder too! Rather than short-term gains from bought lists, focus on building your own by offering cool freebies. Something like an e-guide in exchange for names and emails works great. With time and good content, you'll earn higher open rates from real fans excited to hear from ya.
2. Use Lead Magnets for More Subscribers 📈
Turn website visitors into email signups with targeted free offers, aka "lead magnets." A lead magnet can be a free ebook, checklist, or template that people get for giving you their email. It provides value upfront to entice folks to share their contact deets. The best part - you can reuse lead magnet content on social media too!
When creating them, think about the main issues or questions your perfect readers are dealt. Then make the freebie directly answer or solve that. Clearly say what readers will get in the opt-in form. You want their interest piqued enough to trade an email for instant help! Test different magnets and see what message and format reels 'em in best. With compelling freebies and sharing, you'll steadily grow an engaged subscriber base excited to hear more!
3. Use Targeted Popups
Popups get a bad rap for interrupting folks, but they can work well for nabbing newsletter signups if done right. The trick is only launching unobtrusive popups at optimal moments, based on what readers are doing online.
For instance, only trigger one for someone who's spent over a minute looking at a certain page. Or offer a coupon code for joining your list as they hover over the checkout button. Try different messages and calls to see which gently guide folks into optin' in.
Make clear what they'll get and what's expected of them. Ask only for an email - no extra details that make people hesitant. Timed and customized popups subtly alert visitors to perks that enhance their website experience.
4. Regularly Clean Your Email List 🗑
It's important to regularly purge your email list to keep it tidy. Over time, addresses may bounce or folks unsubscribe. Leavin' these "ghost" contacts lingerin' just eats up resources without any benefit. I like to do a sweep every couple months minimum.
Some providers make it easy, automatically flaggin' hard bounces for removal. Also check who hasn't opened in 6+ months - safe to say they ain't interested anymore. Don't take it personal, it's just good hygiene! You want your list laser-focused on real fans actually readin' your emails. Cleanin' regularly keeps your sender reputation high too so messages get to inboxes. A tidy email list means happier subscribers and better results for you.
5. Create Audience Segments 📊
With segmentation, you can deliver hyper-targeted emails to different subscriber types. Slice up your list based on traits like location, interests or behaviors tracked. Then craft messages just for that slice!
For example, segment by newsletter issue they engaged most with. Or group technology subscribers apart from creative types. Get granular by behavior like segmentation A is frequent buyers, B occasionally shops carts but no purchase yet.
Tailored messages per segment boost relevance and response. Segmentation also helps test varied subject lines, design and messaging across groups. See what sticks best and use those findings to improve future emails.
Soon you'll have your finger on the pulse of each mini-audience!
6. Make It Easy to Unsubscribe 🚫
No one likes feelin' stuck on never-endin' mailing lists. Make withdrawals simple or risk gettin' flagged as spam. In every campaign, include a clear, one-click unsubscribe link near the bottom. No tiny print or confusing multi-step forms allowed!
Some providers auto-generate removal links, be sure to double check it's obvious. Consider testin' varied unsubscribe wording too to find the most user-friendly phrasing. Respect people's choices - hit "unsubscribe" and they're gone ASAP, no lengthy confirmation needed. Easy bailouts keep readers feelin' in control and build trust in your brand over the long haul.
7. Use Double Opt-In ✔️✔️
Ever notice how some companies blast you outta nowhere? Chances are good they bought your email on the ‘net. Whoops, illegal and annoying!
Avoid sleazy signups and ensure everyone truly wants your emails by using double opt-in. Have folks confirm by clicking a unique link after submitting their deets. This extra step protects subscribers from frustratin' unsolicited messages.
Double opt-in slightly decreases your initial list build. But hey, quality over quantity - you’ll happily swap bogus addresses for real fans actually choosin’ to hear your content. Over the long run, confidence in your brand pays off with higher engagement.
8. Send Welcome Emails 👋
When folks first sign up, don't leave 'em hangin'! Say hey with a snazzy welcome email. Briefly introduce yourself, thanks for joining, then give a lil' taste of your shindigs to come. Maybe share upcoming blog topics or highlight products customers love. Above all, make sure the first post welcomes them to your list and inner circle.
Starting strong builds loyalty from the jump. It also proves you'll reliably deliver content as promised during sign up. Folks may forget your website but they'll remember how you treated them first onboard. With a thoughtful welcome, you'll feel like a fresh new pen pal rather than bland marketer. It's an easy way to delight readers!
9. Use a Professional Email Marketing Tool 📲
All email programs are not created equal! Basic webforms simply won't cut it for serious list building and campaign management over time. Up your email game with a feature-rich tool designed for the task.
Look for tools with analytics, A/B testing, scheduling, segmentation, mobile optimization, and more gizmos. Programs linked to social platforms and CRM software create natural cross-promotions too. Many offer generous free versions if money's tight. For ease and growth, team up with a trusted tool made by email peeps for email lovers! Quality tools pump out quality emails that readers proudly display instead of stash in Promotions.
Invest in your infrastructure - it helps you invest in your audience's return too. No more amateur hour - time to get pro!
10. Avoid ‘No-Reply’ Sender Address 🙅🏻♀️
When folks see "no-reply" they thinkbot, not a real person. Switch it up by using your actual email on campaigns! Readers love feeling like they can chat with a real human, and human connection is key.
This helps readers trust you actually want to hear their thoughts instead of being all hit-and-run newsletter marketers. Quick tip though - be diligent about checking that address! Clearly, some spam will come too, oops.
As long as you’re responsive, the personal touch builds better relationships and responses over the long haul.
11. Test and Refine Your Subject Lines 👀
Subject lines make or break open rates - they're your first impression! A/B split test different headlines, times, and days to see what sticks. For example, try "New Blog Post - 5 Ways to Get More Email Subscribers" vs. "Expand Your List: 5 Proven Tactics".
Each week, assess what worked to refine going forward. Be sure to test long versus short subjects too. You'll soon learn your readers' interests and identify magic-bullet headlines. With data-backed tweaks, future open rates and clicks will steadily climb. Testing may feel tedious but it seriously ups your results. The science that subject line, homie!
12. Optimize Your Preview Text 👀
The snippet below your subject line gives folks a quick teaser before opening. Make these preview words grab attention with just a sentence or two. Summarize your key point succinctly so curiosity pulls 'em in.
Test different preview approaches too
- sometimes an intriguing question works better than a statement. Add some compelling verbs, numbers or quotes to spice it up. Keep previews future-focused on what readers get, not past-you content. Fine-tune over time based on your analytics to maximize kinetics. With optimized previews, open rates will be through the roof!
13. Personalize the Email Greeting 👋
Rather than generic "Hello" start communicating on a first name basis. Personalized greetings warm your subscriber's day like a cozy hug.
Use merge tags to welcome readers by name in a natural way. Some programs automatically pull name details, if not ask nicely at signup. Custom greetings take two extra seconds but builds so much goodwill over months and years. Folks feel acknowledged as individuals instead of just another number. Take that personalized touch to every campaign - it shows you truly care about each reader.
14. Keep Email Copy Brief and Engaging 👓
Nobody wants to wade through a novel daily. Respect short attention spans by keeping your emails tidy and snappy. Two concise paragraphs max per section.
Space out text with visuals, buttons and lists for easy scanning. Your message will be absorbed rather than skipped over. Extra credits if you inject humor or an interestin' anecdote to spark engagement. Brevity leaves readers wantin' more versus bore 'em to tears. Keep content tidy and watch open rates soar!
15. Educate Your Subscribers 👨🏫
Edutainment emails should enlighten and entertain readers. Share tips, tricks and advice that builds their skills and helps business grow stronger over time. Give problems, then your smart solution.
Well-crafted educational emails gain reader loyalty and lay the groundwork for ongoing promotions. Fun facts sneakily slip in branded mentions too. As your squad learns useful tactics to boost sales, social following or productivity - they'll appreciate your valued feedback more each week.
16. Write Captivating Stories 📝
Instead of just listing facts and statistics, spice up emails by including engaging stories and examples drawn from real-world experiences in your industry or field. Weaving in compelling narratives from customers and clients helps illuminate broader concepts and strategies in a more vivid, immersive way that often sticks better with subscribers.
Regular testing of different story formats and approaches based on insights from email analytics and subscribers’ stated interests can help optimize narrative content according to recognized email marketing best practices. Stories tend to engage and interest readers more deeply than dry data points because they tap into humans' innate affinity for storytelling.
Fun, informative stories may also spur wider social sharing as followers spread compelling tales, potentially growing the subscriber list over time.
17. Use High-Quality Visuals 🙌
Rather than relying solely on blocks of text, break up denser discussions with stunning photos, illustrations, infographics or other graphic elements chosen according to email design best practices. Complementary visual aids provide mental breaks that facilitate easier email scanning, while also potentially boosting click-throughs on social media by capturing audiences’ attentions. Careful adherence to design practices regarding formatting, sizing and resolution ensures visual elements display seamlessly across all recipient platforms.
Comparing engagement metrics from stock versus custom visual content through split A/B testing gives insights for continually refining the visual strategy. Well-paired photographs and illustrations cement and reinforce important messages in readers' minds like text alone rarely can.
18. Include Compelling CTAs 📣
Calls-to-action compellingly prompting specific responses aligned with campaign goals perform better at increasing measurable outcomes according to established email marketing best practices. Strategic placement of prominently featured, creatively worded CTAs throughout the email flow more effectively than passive or ambiguous wordings.
Iterative testing of CTA design elements such as buttons, colors and copy text through split-testing campaigns provides performance data for optimization. Targeted CTAs personalized to the interests and needs of carefully segmented subscriber lists can elevate open rates and click-through conversions noticeably.
19. Use Up to Three Typefaces 🖋
Variations in typography spice up otherwise plain designs so long as implemented judiciously to preserve maximum legibility. Complimentary pairing of one to three typefaces for headlines versus body content maintains visual interest while sustaining readability - key considerations as recommended by email design best practices. Additional criteria like providing emphasis or allowing spacing influence judicious font selections fitted to the brand’s tones.
Collecting viewers’ engagement data on uniquely designed emails offers insights for continual enhancement of typographic techniques tailored to subscriber preferences over time. Strategic typography balances visual intrigue against comprehension.
20. Include Your Logo 📎
Representing your brand consistently across all communications with a memorable logo establishes name recognition, which aligns with best practices for email marketing. A prominently displayed logo appearing in email templates welcomes subscribers upon entry into the campaign.
For bloggers using email marketing tactics to grow their audience, including your logo ties the emails visually to your website and social media profiles, reinforcing your personal brand. Testing different logo placement locations like header versus footer can provide insights.
Making sure the logo also features in all internal communications and shared social posts maintains branding coherence across platforms. Plus, potential new readers spotting your logo on your blog or elsewhere may feel curious to click and learn more about what you offer!
Representing yourself confidently with your signature look is important.
21. Keep Your Email Around 500 to 650 Pixels Wide 📏
Adhering to recommendations for ideal column width parameters means comfortable email reading on all modern devices from desktop to mobile. In particular, optimized mobile especially calls for snug, not scrambled, copy blocks as recommended by email campaign best practices.
Testing content dimensions at different pixel sizes gives bloggers valuable learnings for refining their email marketing strategy. Working within these estimated constraints can inspire more creative solutions, and ensure legibility while allowing some room for visually engaging design elements tailored to each subscriber’s preferences. Formatted copy and components will flow smoothly on all screens at this optimized scope.
22. Optimize for Mobile 📱
Since over half of subscribers now routinely access email on phones, progressive email designers making mobility a major consideration follow better email marketing strategies. Reformatting copy and components with a mobile-first mindset rather than as an afterthought helps emails render flawlessly across both iOS and Android devices.
Ensuring easily tappable buttons and interaction points pop more than petite text on small screens serves email best practices. Images need to either adapt neatly or present in a “Gallery” format better suited for thumb scrolling. Fluid, frictionless subscriber experiences on all modalities will keep engagement higher wherever readers roam. Display customization needs testing too according to lessons from fellow digital marketers and bloggers.
23. Optimize Your Landing Pages 📄
Enticing landing pages designed to immediately address a visitor's pressing "What's in it for me?" question with clear benefits that pique their interest and curiosity are more likely to complement compelling emails successfully guiding visitors according to email marketing best practices for bloggers.
Testing different call-to-action button placements, colors and wordings based on analytics help refine page optimization tactics over time. Tweaking visual styles, layouts and navigation flows derived from data-backed split testing also strengthens results. Well-designed pages will nourish the seeds planted by tailored email campaigns more effectively. With powerful content bouquets cultivated synergistically, measurable outcomes can be expected to bloom!
24. Include Share Options for Distribution 📬
Making it simple for readers to spread valuable content to their own circles through social sharing buttons leverages established best practices for email marketing. Carefully considering networks that align with the interests of your subscribers helps ensure the shared content will resonate among their connections too.
Thoughtfully placed sharing icons that don't clutter the design but do catch the eye can motivate readers to promote your content with just one click. Testing variables like button size and explicit promotional "copy/paste" calls-to-action focuses that motivation on networks most relevant for bloggers, like Pinterest, as a means to potentially gain new email marketing for bloggers' leads through their expanded reach. It's a win-win scenario for all involved!
25. Include an Email Signature 📝
Having a consistent, personalized email signature builds confidence among subscribers as they come to recognize your established brand and credibility. Keeping the signature concise yet informative with a catchy one-liner summary and your contact details follows accepted best practices for email marketing.
For bloggers seeking more get blog subscribers, reinforcing your brand and establishing familiarity through a signature that discreetly reminds subscribers who has conveniently provided these helpful tips cements the developing relationship. Plus, potential new opens landing directly on pertinent contact details position you perfectly for subscribers wanting to learn more or take immediate action! Standardization also saves busy content creators valuable time in the long run.
26. Test Your Email Before Sending 📤
Thoroughly previewing your campaign across different devices and web browsers prior to distributing, as per best email marketing practices, catches simple flaws or errors that could otherwise undermine credibility over the long term. Carefully supervising things like proper formatting, functional images and hyperlinks - particularly important for email marketing services catering to blog readers - helps avoid unnecessary embarrassment down the road.
Simple mistakes ignored could lead to deliverability issues or negative first impressions that conflict with goals. By previewing as subscribers would see the campaign, necessary tweaks get made upfront to continuously refine your outreach skills and maximize positive subscriber experience each time.
27. Deliver Emails at the Right Time 🕰️
Carefully considering when to send communications respects subscribers' routines and aligns with peak engagement windows, following established email best practices. Analytics reveal prime times that are most compatible with readers' natural rhythms and habits.
For bloggers in particular, data may suggest lunch hours tend to underperform compared to evening times when subscribers have more availability. Testing alternative delivery windows like post-dinner rather than pre-sleep, as minds start to unwind, can provide valuable insights. Factor in weekends too with flexible schedules in mind. Well-timed distribution helps intercept subscribers when they are most receptive for smoothly adopting fresh ideas and information.
28. Pick the Right Email Frequency 📨
Striking a balance between delivering genuine value to subscribers without inundating their inboxes aligns with best practices for email marketing. Determine an optimal cadence based on the quality and shelf-life of your typical content, not desperation for metrics.
Bombarding subscribers often does more harm than good long-term through disengagement. On the other hand, underserving them can lead to disappointment too. Experimenting with different sending frequencies helps identify the ideal impact on metrics. Weekly delivery generally engages subscribers adequately, while bi-weekly may retain interest for lower-volume communicators. Leave enough breathing room in between installments. Readers appreciate – not loathe – your messages when the approach follows best practices.
29. Track the Performance of Emails 📈
Leveraging built-in analytics lets content creators play defense like pros by closely examining data on what types of outreach most effectively drive desired outcomes according to email campaign best practices. Compare metrics between communications like opens, clicks, shares and social interactions to determine high and low performing elements.
Indicators such as positive subscriber testimonials, comments requesting specific improvements or extensive time spent engaging all provide valuable proof points on popularity and resonance. Learn from the measurable wisdom which discussion topics, formatting styles and individual components truly inspire and motivate the intended target audience. Iterate release strategies constantly as the numbers guide more strategic evolutions. Data-driven decisions optimize future subscriber experience and value.
30. A/B Test Your Email Campaigns 🧑💻
Making small changes to emails and comparing the results is a great way to improve how you communicate with readers. This process is called A/B testing.
You create two similar versions of an email, then send each one to half your list. The alterations you make could be something straightforward like alternating the subject line or button color. Be sure to only modify one element at a time so you can identify what performed best.
Analytics tools will demonstrate if version A or B attained more clicks, time spent reading, etc. This offers important feedback on what subscribers preferred. You can then capitalize on what you learned to craft even better subsequent emails.
Testing parallels having a friendly discussion with your audience. They provide input and you build upon that. Both experienced digital marketers and newcomers to the field value collaboration. Staying continuously informed through small-scale trials assures emails strengthen over the long term.
Readers will appreciate your practical tips all the more as your communications become truly engaging. Testing likewise confirms emails adhere to optimum practices. So dedicate some effort to tweaking - it exclusively improves your content and relationships.
Get Your Magnet
By now you've learned lots of tactics to craft compelling emails.
The real secret is making your subscribers the stars of every message!
Learn what your subscribers love so you offer content just for their interests. Pay attention to what gets them clicking too. And let them give feedback - their opinions are golden!
When subscribers feel valued, they'll shout your name from the rooftops. Happy readers mean happy growth for your business through sales and referrals.
Focusing on subscribers might seem like extra work - but happy fans are the best promoters around! Think of emails as a fun chat where you bond over time.
Now you're ready to craft truly magnetic emails - have fun!