Are you looking for ways to boost your website’s authority and increase traffic to your site? Along with following basic SEO practices like using relevant keywords and creating engaging content, you also need to insert the right external links. How do you know which external links to use? This is where the best link building services can help.

So, what are link building services, and which ones are the most effective? We’ll take a look at this and more in the following article.

What Is a Link Building Service?

A link building service can be an invaluable resource. Websites use the service to insert authoritative backlines into their published content. The backlinks are vital to SEO scores that affect the site’s search engine rankings.

Low SEO scores typically mean your website isn’t going to pop up in the first ten or so sites an internet search turns up. Instead of appearing on the first page of the search engine’s results, your site may be pushed back to page three or even lower. This means you’re not getting organic search traffic. In fact, without supplying consumers with your site’s link, you may not be getting any visitors to your website.

When your site has high-quality links, it’s similar to receiving a high-five from an authoritative website. Suddenly, search engines consider your site to have valuable information that deserves to be higher up in the rankings—think of authoritative backlinks as a type of automatic rankings boost for your website.

What to Look For in a Link Building Service

While most link building services are trustworthy and professional, it doesn’t apply to every company. Some may provide a list of backlinks, with only a few showing up as authoritative. Non-authoritative backlinks will do little to improve your site rankings or increase website traffic.

Start with Customer Reviews

A great way to get an idea of a link building service’s abilities is by reading customer reviews. Customers are well known for their sometimes brutal honesty and aren’t shy about voicing their displeasure with a service.

Most reputable services will have a customer review or testimonial page attached to their website. Spending some time reading the reviews will give you a good idea of what to expect from the company. If the service doesn’t have a review page, it’s not necessarily a red flag. Some freelance writers also do double duty as backlink builders and may not keep their pages updated.

You can also search for the company name combined with customer reviews. At the least, you should find something on chat boards like Reddit or Quora.

Learn A Little About The Service’s Link Building Practices

Pretty much anyone can find relevant links and insert them in your content. However, this doesn’t mean the links go back to an authoritative site that can help boost your rankings. So, how do you know if this is the best link building company for your website?

A good way to determine if a particular company is the best partner for your brand is by asking a few simple questions, including:

  • How do they find the links, and which ones do they focus on?
  • Does the service have examples of previous projects?
  • What process do they use to evaluate the links?
  • Does the service stay current with the latest link building trends?

If the answers don’t align with your brand or your needs, you may want to look for another link building service to use.

Review the Service’s Blog

The best link building services on the market today have active blogs—not only does this indicate the service is active online, but that they’re also staying current with the latest SEO trends.

An active blog can also indicate the service is more likely to respond to your questions and be willing to address your concerns. After all, the last thing you want is silence during the link building process. You may end up with links that do little to boost your SEO rankings.

Their blog can also help give you a better idea of the services they offer and if their practices are a good fit for your website and brand.

Compare Prices

Comparing prices from different link building providers is an effective way of ensuring you’re not overpaying for the service, and you also don’t want to underpay and receive sub-par service, either. The price may be great, but you will probably be left with a bunch of useless links.

Something to keep in mind is to remember that more for less isn’t necessarily a good thing to have when it comes to link building. You don’t need a ton of non-authoritative links in your content, only a few great or highly relevant ones. Stuffing your content with too many non-authoritative sources can actually hamper and even harm your link building efforts

Boost Your Website’s Authority with the Best Link Building Services

Even though it may take some time, it’s worth the effort when you find the right link building service. Make sure you take the time to compare prices, do your research, and don’t forget to ask questions.

With the right link building partner behind you, you can watch your website grow in both rankings and organic traffic.