Performance Optimization

There’re a few steps to optimize performance of your website and get a higher score of Google PageSpeed Insights.

Regenerate Images

First make sure that you’ve regenerated thumbnails with the plugin:

Regenerate Thumbnails

Enable Cache

Install and activate a caching plugin. We generally recommend WP Super Cache:

WP Super Cache

Don’t forget to enable caching on the plugin’s settings page.

Enable CSS and JS Minification

CSS and JavaScript are static files. They will be loaded faster, if they’re minified. It’s very simple to automatically minify them.

Simply install and activate the Autoptimize plugin:


Go to the plugin’s settings page and enable the three options:

  • Optimize HTML Code?
  • Optimize JavaScript Code?
  • Optimize CSS Code?

Some of Authentic features require the “Also aggregate inline JS?” to be enabled too.

Improve Hosting Configuration

Ask your hosting provider to do the following for you:

  1. Enable gzip compression.
  2. Leverage browser caching.

If your hosting provider refuses to do so, it’s high time to consider changing your service provider. See our recommended hosting companies here.