There is already a lot of information available on what makes a good website and why it is essential for the success of any online business or service. These articles need to tell you about how the continually evolving digital landscape shapes new opportunities for online businesses and ventures and how to incorporate those elements on the website to start a successful online business.
When building a website, remember that every website should be fully indexable by search engines. In other words, you need to incorporate an SEO-friendly design on the website to get higher visibility and more traffic. Websites that ignore search engines cannot exercise the full potential of their online business. Thus, one should be aware of the latest trends and technologies in SEO before starting any online business and use the best website platform for SEO.
Let us go through a comprehensive guide on developing the best website designs with a complete focus on SEO and following the best practices.
1. Develop Fully Indexable Web Pages
Your aim should be to create fully indexed pages and websites for search engines. As search engines are not good at recognizing images, they look for unique and descriptive file names and descriptions for whatever the page holds.
- Tip: Use alt text wherever possible and provide alt attribute description for the images, video, or audio format
2. Get Rid of Any Hidden Content
It is seen that websites often have hidden text for search engines and publish different content for a site visitor. It is hard for search engines to reach out to the behind forms and expandable menus, and this is why all the text and content should be out in the open in the website design. Hidden content should be done correctly and can get the website easily indexed by search engines.
- Tip: Use hidden content within easily clicked icons for a better user experience.
3. Make the Right Use of the “noindex” Meta Tag
It is common for businesses to use the “no index” meta tags for pages meant for internal staff. However, it is not uncommon to see those tags used incorrectly, and what we find is a shaper drop in the organic traffic. The last thing you would want is for the search engines to read your newly launched website as one with a duplicate content.
- Tip: Always click the no index box in the CMS or block the site page in the Robots.txt file.
4. Develop a simple website architecture
It is common to encounter fairly complex website architecture that complicate things for SEO and search engines. Search engines strongly dislike duplicate pages and pages which are not linked together. As a result, the website ranking can take a hit, and the website may even disappear.
- Tip: Develop a simple website architecture and link every page of the website
5. Restrict the Number of Pages on Website
A major SEO advice for any business website is to limit the website pages, and this is basically because of two issues. First, the more the number of website pages, the more problems, and secondly, other difficulties could arise, such as quality of content, duplicate content, outdated content, along with Google Panda penalties.
- Tip: Keep the number of pages around fifty, and do not cross a hundred
In addition to the above tips, stay updated regarding the emerging technologies in the dynamic business landscape online and adapt and innovate continuously. Create high-quality content to keep the visitors and search engines interested and take your website SEO. Create high-quality to optimize your website. Follow the above tips and develop the recommended practices to make it super easy for search engines to crawl and index 100% of the website.